![]() If the situation is appropriate, physically hand them to the folks you interact with. Instead of haphazardly distributing your cards on an office desk or a convention booth, keep your calling cards with you. It should become a token of a memorable exchange. It can serve as a small piece of artwork that reminds the receiver of the importance of your conversation - not just your contact information. Our Esquire template printed on black stock with metallic silver ink Calling Cards Show you CareĪ calling card should be somewhat special. You may be surprised at how memorable an introduction can be when garnished by a simple calling card. To be unique is a fine motivation, but perhaps a better motivation is to be memorable. While I appreciate the design ingenuity of some of these stand out pieces, I wonder how they ultimately reflect on the giver. In this pursuit, I’ve seen many kitschy, over the top marketing materials that may work well for a traveling circus, but not as much for a professional individual. ![]() They want their materials to be unique and noticed. I often hear about folks wanting to stand out when they order print materials. Simply put, you are presenting yourself instead of being fronted by a business interest. That’s not to say a calling card can’t contain business information, but the main focus of the card should be about a personality. The difference is, a calling card should represent you as a person and not you as an employee. ![]() Physically, there is no difference - they are both essentially a piece of paper with information that is exchanged. The differences between a business card and a calling card are subtle, if not philosophical. Since then, the site has grown to offer many more card options, but my original love for simple, thoughtfully designed letterpress printing has been maintained through it all.Īs an accessory this idea, here are four distinct qualities that a modern calling card should retain:Ī custom calling cards we letterpress printed featured a blind (inkless) impression and a great type pairing. It was originally an experiment to marry my fascination with typography and this philosophical idea of the anti business card. In 2011 I launched the first iteration of Hoban Cards, which was a simple one-page storefront selling 6 calling card templates. ![]() I believe the most important quality of the modern calling card can gracefully adopt this idea - an elegant token of a meaningful interaction. Historically, the calling card (or visiting card) was used to announce a visit, or serve as a memory of one. To me, it’s almost the antithesis to the conventional business card because it celebrates a personal interaction instead of creating a business expectation. The modern calling card is not only a physical item but an idea. Admittedly, I’ve also looked longingly at the immensely beautiful and complex pieces other printers have been able to produce using these machines, but I always seem to fall back on the idea that the letterpress was meant to exemplify the intrinsic beauty of type. ![]() One of our original calling cards templates, The Agent.Įver since I was introduced to letterpress printing, I’ve been fascinated and romanticized by simple type printed on quality paper. ![]()
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